Strategic communications is the “thread” that holds the organization together. The act of communicating enables organizing, and in turn, organizing enables problem solving and task completion. A sound strategic communications plan is directly tied to an organization’s overall strategy, is theme-focused, and includes both internal and external communications to enable overall organizational success.
Development of a Strategic Communications Plan
- Stratified core audience (targeting the right stakeholders)
- Comprehensive relationship and social network maps (focusing on the most important stakeholder relationships)
- The best communication channels through which to reach core customers and the key themes to be emphasized.
- A comprehensive communications calendar, including key communications events (conferences, speaking opportunities,
and publication opportunities) that are central to the organization’s overall strategy.
Executing the Strategic Communications Plan
Direct support includes:
- Digital Media Strategy
- Search Engine Optimization
- Speechwriting
- Presentations Preparation
- Public Speaking Coaching
- Original collateral development (articles, etc.)
- Event Planning
- Special Initiatives Strategic Communications Campaigns
